AI-Amplified Design Lead I help teams move faster, ship smarter, and design with AI — without the slop.
ex-Paloma • Helping fintech and product teams go from 0→1 and scale with confidence.
Trusted by teams atCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushFrom 0→1 launches to scaled systems in regulated markets.CentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushTrusted by teams atCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushFrom 0→1 launches to scaled systems in regulated markets.CentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRushCentrapayPayapRush
Projects
Selected Work
Hover a project and move your mouse left to right to scrub through the artefacts.
Led Centrapay's brand and website transformation — turning a fragmented experience into a scalable, high-clarity platform that communicates complex payment infrastructure simply and enables teams to continuously evolve the product.
Led the 0→1 design of Payap — launching New Zealand's first open banking payment experience, enabling millions of users to pay seamlessly across banks while integrating loyalty into a single, QR-powered flow.
0→1Launch
NZ-widePayment Coverage
MultiBank Integration
UnifiedPayments + Loyalty
03
Project LeadDesign Partner
Cash App — Borrow Arcade Migration
Design Systems · Product Design2025
Migrated 400+ components and 100+ screens into Arcade — turning a fragmented design system into a single, scalable source of truth for design, PMs, and engineering.
400+Components Migrated
100+Screens Systemised
~30%Faster Design Iteration
04
Design LeadRegulatory & LegalMulti-market
Afterpay — Identity & Trust
Product Design2024–2025
Led IDV design across AU, NZ, and the UK — turning complex regulatory and platform constraints into a seamless, on-brand verification experience used by millions.
3Markets — AU, NZ, UK
MillionsCustomers Verified
3+Cross-Functional Teams
What People Say
Trusted by great teams
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
W
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
P
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
T
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
A
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
M
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
C
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
D
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
M
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
J
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
W
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
P
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
T
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
A
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
M
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
C
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
D
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
M
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
J
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
W
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
P
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
T
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
A
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
M
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
C
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
D
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
M
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
J
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
W
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
P
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
T
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
A
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
M
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
C
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
D
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
M
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
J
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
W
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
P
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
T
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
A
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
M
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
C
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
D
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
M
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
J
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
W
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
P
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
T
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
A
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
M
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
C
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
D
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
M
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
AI Design Workflows: Defined and scaled AI-assisted design workflows, enabling faster concepting, prototyping, and content creation while enforcing quality through systems and governance.
Scope
Product DesignDesign SystemsFintech & PaymentsAI-Assisted DesignRegulatory & ComplianceDesign LeadershipBrand Direction
Rush
Mar 2024 – July 2024
Role
Senior Product Designer
March 2024 – July 2024
Key Projects
Multi-sector Delivery: Designed across e-commerce and non-profit products, adapting to different user needs, constraints, and goals.
Stakeholder Engagement: Led interviews and workshops to define a community outreach platform, translating complex needs into a simple, accessible digital experience.
Rapid Prototyping: Prototyped and validated ideas quickly, helping teams move with speed and confidence.
Centrapay
Payap
Rush
Trusted by great teams
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
James White
Creative Director
“Paul has great instincts for what users need and a broad design skillset. He handles complex projects and stakeholders with ease, consistently delivering strong results. Also just a genuinely great person to work with.”
Will Pickering
Marketing Communication Lead, Salesforce
“Paul has a sharp eye for detail and knows how to bring people together. He turned a fragmented team into a cohesive, high-performing group that shaped the product with confidence. I'd work with him again in a heartbeat.”
Paul Schulz
Chief Product & Technology Officer, Perkbox
“Worked with Paul via an agency, so no direct contact, but the work spoke for itself. On-brand, user-focused, and strong enough to remain our main touchpoint. If he's as good to work with as his work suggests, easy recommendation.”
Tim Ludlow
Chief Product Officer, Beds on Board
“Paul blends strong design instincts with real leadership. He inspires teams, drives quality, and brings momentum to the work. I'd gladly work with him again.”
Ally Lawson
Experience Design Lead, Publicis Sapient
“Clear thinker, great communicator. Paul takes messy stakeholder input and turns it into considered, high-quality design. Easy to work with, easy recommendation.”
Mark Gelao
Senior Product Owner, Commonwealth Bank
“Paul brings a natural eye for design and a genuine passion for the craft. He's experienced, dependable, and great to have on any team.”
Carol Sant'anna
User Experience & Service Design Senior Manager, BCG
“I've worked with Paul across multiple projects and he always brings a high level of care and dedication. Structured in his approach, creative in his thinking, and great to work with.”
Dan Sommers
Freelance Brand Designer
“Paul's a talented, dedicated designer and a great presence on the team. Delivers consistently and brings a positive energy to the work.”
Melodie Ash
Digital Producer
“Paul moves fast, understands the brief, and delivers with care. He brings his own creative edge and a contagious energy to every project.”
James White
Creative Director