With a passion for meaningful experiences,
I merge narratives with design to unlock innovation and create memorable journeys.

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I've had the honour of working with various clients and have worked freelance and permanent, ranging from start-ups and boutiques to Fortune 500 companies and digital agencies.

I have over ten years of experience designing digital products, complex websites, ad campaigns, design systems, and more. I've led teams, mentored junior team members, and worked solo.

Ex Publicis.Sapient, Ex Tradify

I'm currently available for projects. đź¤™

 

Design methodology

Research & Discovery

Research and insight; discovery through researching best practices and design thinking.

Created with Sketch.

Conceptualise & Ideation

Design and prototype innovative solutions that meet user needs and align with business goals. from day one; see what's working, break things down, and perform a rhythm.

Created with Sketch.

Design & Development

Create detailed designs, iterate through testing for usability and accessibility, align with the product vision, and collaborate for technical feasibility.

Capabilities

Design for screen
User experience
 
Interface design
Interaction design
 
Product design
Design systems

Branding

Logo design
Identity systems

Brand guidelines

Creative direction
Copywriting

Design for print
Stationery

Posters

Packaging
Signage

Imagery

Illustration

Art direction

Iconography

What people say

Every project starts with a conversation.

[email protected]
+64 (0) 2040979467