With a passion for meaningful experiences,
I merge narratives with design to unlock innovation and create memorable journeys.
Contact
[email protected]
+64 (0) 2040979467
Profile
I've had the honour of working with various clients and have worked freelance and permanent, ranging from start-ups and boutiques to Fortune 500 companies and digital agencies.
I have over ten years of experience designing digital products, complex websites, ad campaigns, design systems, and more. I've led teams, mentored junior team members, and worked solo.
Ex Publicis.Sapient, Ex Tradify
I'm currently available for projects. 🤙
Design methodology
Research & Discovery
Research and insight; discovery through researching best practices and design thinking.
Conceptualise & Ideation
Design and prototype innovative solutions that meet user needs and align with business goals. from day one; see what's working, break things down, and perform a rhythm.
Design & Development
Create detailed designs, iterate through testing for usability and accessibility, align with the product vision, and collaborate for technical feasibility.
Capabilities
Design for screen
User experience

Interface design
Interaction design

Product design
Design systems
Branding

Logo design
Identity systems

Brand guidelines

Creative direction
Copywriting
Design for print
Stationery

Posters

Packaging
Signage
Imagery

Illustration

Art direction

Iconography
What people say
Every project starts with a conversation.
[email protected]
+64 (0) 2040979467