The Glenlivet is a distillery near Ballindalloch in Moray, Scotland that produces single malt Scotch whisky.
Working freelance with Publicis, I designed visuals as part of a wider campaign to depict a very special whisky. The visuals were part of a pitch to win work on developing short films, social media collateral and an immersive website. The project delivered a whisky bottle with no labeling or tasting notes information, it was just a matte black bottle to preserve the mystery. This was a direct collaboration with project managers, creative directors and art directors. I was involved with starting to develop the tone with mood boards and creating assets to be used in advertising collateral and social media.
Unlock your senses. Unlock the secret.
To truly appreciate flavour, you must be prepared to listen to all of your senses. Explore your senses to discover the secret of The Glenlivet Alpha - a rare single malt with no tasting notes. Take our challenges and go on a sensory journey in order to unlock the secret of The Glenlivet Alpha.
A Whisky that is presented in a matte black bottle to preserve the mystery.
Master your senses
Publicis London helped The Glenlivet make whisky history with the launch of the Master your Senses campaign. The global advertising campaign was created to support the launch of The Glenlivet Alpha, a new mysterious and rare single malt from The Glenlivet, The Single Malt That Started it All.
The Glenlivet Alpha was released with no age statement, cask information or tasting notes; the first time that an expression from the prestige whisky category has been released without any information. The whisky is presented in a matte black bottle to preserve the mystery and consumers are encouraged to let their senses lead their experience.
Creating the assets
Creating the assets for both web, print and social. I was tasked to work along side the creative director to come up with the visual narrative for the word "Smooth", "Explosive" and "Velvety".